Real Estate Technology

As a top real estate team in the U.S. it has been crucial for us to stay on top of the ever-changing real estate technology trends in order to better serve our homebuying and selling clients. To help us maintain our edge, we research and write reports on the latest technology to buy or sell a home.

If you’re thinking of selling your home in the next twelve months, Stephen would love to tour your home. Call today to set an appointment.

Stephen FitzMaurice, Realtor
4% Max. to Sell a Home
Cancel Anytime Policy
Licensed Since 2003
503-714-1111

If you’re considering buying a home in the next twelve months, Kami Price, buyers specialist would love to hear what you’re looking for. Call today to set an appointment.

Kami Price, Realtor
Represented Hundreds of Buyers
Licensed since 2004
503-773-0000

3d tours sell homes

Which 3D Home Tours Sell Homes Faster and For More Money?

September 2, 2022

It makes sense that in this day and age, 3D home tours on real estate listings positively impact home sales. But just how much they do may surprise you. In this article, we’re looking at national studies to shed some well-supported light on the subject of real estate technology. While professional photography, virtual staging, and floorplans are all important tools be to considered and used when selling a home in modern times, we’re focused on the rise of 3D virtual tours here. After reading, we think you’ll agree that 3D home tours should be standard for every home listed by today’s real estate agents. What are the Types of 3D Tours Used to Sell Homes? What 3D video tours accomplish is...


virtual staging real estate

Virtual Home Staging – A New Way to Sell Homes

April 25, 2022

Last year, we wrote about the importance of home staging when trying to sell your home, what kind of ROI to expect when you hire a professional stager, and more. We’re turning our attention to virtual staging now, a newer way to sell a home that’s quickly growing in popularity. Along the way, we’ll show some real life examples of virtual staging we’ve ordered for our clients (and we always provide this service – if desired and it makes sense for the home – at no extra charge). While there is a bit of controversy in the staging industry about the authenticity of virtual staging, it looks like the trend may be here to stay. Many believe this new way...


top real estate websites list

Top 10 Real Estate Websites By Traffic, 2022 Report

March 9, 2022

As a top 1% real estate agent in the U.S. with over 2,000 sales in Oregon and Washington, knowing which real estate websites get the most traffic is a huge deal to me. We pay extra on the top real estate websites to feature our client’s homes, push them to the top, obtain more branding, ultimately get more views on their homes so they sell faster. Every year I put out a report on which real estate websites are getting the most visitors. It is fascinating to discover each years winners and losers. Let’s take a look together: Top 5 Real Estate Websites in 2022 Monthly Visitors Average Visit Duration 1. Zillow.com 255.5 Million 6:20 2. Realtor.com 136.7 Million 5:55...


A New, Dynamic Portland Real Estate Map

November 22, 2021

Ever feel like you’re searching for a needle in a haystack while sorting through real estate listings? You know what you want. You know what you don’t want. But how do you find exactly what you’re looking for with so many options and when the market shifts and changes daily, sometimes hourly? We have the answer: our new dynamic Portland real estate map. In this article, we’ll show you what it does and what you can expect from it. But before we get to that, let’s first understand how VestorFilter™ has helped us create this amazing new and easy-to-use Portland real estate map. Here’s the most exciting part of the real estate map: Icons change size based on actual sq....


pro real estate photography

Professional Photography and 3D Tours Sell Homes Faster and for More

September 10, 2021

It might feel like a no-brainer to state that professional photos and 3D home tours help homes on the real estate market sell faster and for more. But that might surprise you is just how much more and just how much faster. I’ve been selling homes, licensed since 2003, and my team has completed over 2,000 home sales. Not only will I bring national studies to the table in this article, but I can speak from significant personal experience on the subject. Not all professional photography and not all 3D home tours are the same. I also hope to help bring some useful distinction to both. You might be surprised to learn there are 4 different categories of professional real...


zillow home description missing

What I Love About This Home – Zillow Section Removed

June 9, 2021

My real estate team in Oregon and Washington sells a lot of homes, a few hundred each year. We do everything we can to give our client’s homes an edge online. For us that means two things, first, we pay extra to top real estate portals (like Zillow, Realtor.com, Homes.com, etc.) for higher positioning. Second, we check all the boxes and do whatever is necessary to fill out the listing so it looks fantastic and carries with it all of the important home details. That’s why we were shocked when the Zillow editable description section, “What I Love About This Home,” suddenly disappeared on all our client’s listings. MLS descriptions are limited. Zillow’s “What I Love About This Home” was...


Sell your Home with Virtual Staging

April 5, 2021

Given the pandemic, home buyers are increasingly turning to the internet to vet homes before seeing them in person. But while this trend may have intensified due to Covid-19, it didn’t start there. Why see a ton of homes in person when you can filter them by searching online? Prospective buyers, especially millennials, increasingly look toward online photos in their home search. In fact, according to inman.com, 44% of millennials surveyed indicated that they would buy a home solely based on its online photos. Virtual home staging presents a more affordable alternative to traditional home staging, focusing on drumming up online interest. Today we’ll take a look at how virtual home staging works, what it costs in Portland, and how...


real estate website traffic

Top 10 Real Estate Websites by Traffic – 2021

February 12, 2021

A top real estate agent will know the trends, which real estate websites have the most home buyers on them, and how to best promote their clients’ homes on those same sites so their homes get more attention, sell faster, and for more money. So every year I put out a report looking at the winners and loosers, which real estate websites are gaining in traffic and which are dropping. As a top 1% sellers agent in the United States, serving Oregon and Washington, I pay extra to the top sites on behalf of my clients so their homes sell faster and for more (I already said that, but honestly most don’t understand huge impact it has), and so, of...


best home search websites

#1 Home Search Website for 2022 – 5 Reasons Why

November 27, 2020

We are not arguing this home search website is #1 because it is the prettiest site to search homes for sale. We believe this website is number one because it is the smartest and most effective way to find the home you want and get the best deal while you’re at it. Most home search websites are prettier or easier to use versions of each other – this one is outright unique.  1. Patent-pending Revolutionary Map Search Icons change color based on property type (condo, multi-family, land for sale, commercial, detached homes).Icons change size based on the properties sq. ft., or for land for sale, the acreage size.Icons change shade based on price, the darker the shade the more expensive...


portland real estate photography

Professional Real Estate Photography Sells Homes

September 14, 2020

As a real estate agent, it’s hard for me to name just one thing that sellers MUST do before they list their home for sale. But getting professional photographs of the home is pretty high up on the list. There’s just no arguing with the facts: A well photographed home is a home that sells more quickly, and often for more money.  Professional vs. Non-professional Photos Let’s make a distinction between standard, camera-phone photos and professional photography. The pictures that most real estate agents take are simply inadequate for accurately displaying a home online. Even though high-megapixel smartphone cameras are pretty nice these days, they’re not good enough to replicate professional photography.  Professional photography isn’t just about the high-end camera,...