How Does a Home Sell? 2015 Marketing Report.

how does a home sell

Home owners want to know, how exactly does a home sell? NAR (National Association of REALTORS®) creates a comprehensive report each year that shows how homes sell across America.

Here are some of the highlights from the National Association of Realtors Profile of Home Buyers and Sellers 2015 Report:

For the last three years in a row, 92% of buyers used the internet to find their next home. They rated online home searching as the most useful element in their home search process (buyer’s agents rated a close second!).

87% of sales were internet driven in combination with a real estate agent.
9% of sales were due to open houses (most often held by real estate agents) and yard signs.
2% of sales were direct from the seller, usually off the market.
1% of sales were from print and TV advertisements.
Misc. advertising methods accounted for less than 1% of sales.

The internet was the number one method used that led to the buyer purchasing their next home.

This is why as a top 10 listing agent in Portland, I place so much emphasis on our online marketing for homes and spend quite a bit of money to promote our listings over our competitor’s.

We generate the highest number of online views per listing of any real estate agent I’m aware of in Portland. We average over 100,000 online views per listing and send our clients regular marketing reports so they can see how many times their home has been viewed online.

We have carefully analyzed every aspect of the home sale process and provide the marketing and services needed to sell our listings fast, and for more.

See our comprehensive listing package here.

November 11, 2015
AUTHOR

Stephen FitzMaurice

Stephen FitzMaurice, Realtor is a top 5% real estate agent in the U.S. A Principal Broker in Oregon, Managing Broker in Washington, he has been licensed since 2003 for residential real estate sales. Call his team in Oregon at 503-714-1111 or in Washington at 360-345-3833.

4% max to sell a home in Portland and SW Washington.
4.25% max to sell a home in Salem and Bend.
Over 2,000 homes sold.