Luxury Home Marketing
Most luxury home real estate agents are not able to provide a complete picture of the home to a prospective buyer. They are forced to rely on the limitations our local MLS system provides, RMLS. This service limits the entire description of the home to a mere 440 characters (including spaces!). Any experienced home buyer or real estate agent knows that a paragraph or two cannot possibly convey all the highlights in a home over 3,000 sq. ft, they also know that a short paragraph or two description cannot suffice to convey the thousands (or hundreds of thousands) of dollars spent on a luxury home to make it truly significant. We go beyond the RMLS, far – far beyond to market and sell Portland luxury homes.
Big Data Can Find Luxury Buyers
Big Data can determine:
1. How much the buyer makes (if they are qualified to purchase your home).
2. If they are planning to move soon.
3. Where they are planning to buy, including if they are relocating to your area from anywhere else in the world.
We can reach virtually 100% of the Big Data determined, available, local luxury home buyer pool (in the tens of thousands) with target social media advertisements that use our 3D walk-through, drone videos, custom brochures, professional photos, and more – all at once.
3D Home Modeling
Think of it as Google street-view for your home. This is the next leap forward in home selling. Walk through the property effortlessly, looking in any direction you choose. Scroll out to see the doll house view, pop back in where ever you’d like. It is the closest thing to being there yourself and far more engaging and useful than any other video or virtual tour out there. Additionally, we have a method to display it on tens of thousands of real estate websites. Click here to go to the Matterport website for their most recent examples (the technology is constantly improving).
Luxury Home Drone Videos
Aerial (drone) home videos are important for two reasons:
1. The lot is 1/3 acre or bigger and a photo will not do the land justice.
2. There is a spectacular view and we need to display it in all of its glory.
If either of these criteria is met, a drone video can be that dramatic edge that sells a luxury home and we provide the service. Similar to the other services mentioned, we can display this video on tens of thousands of real estate websites. Click here for one of our listing examples.
Luxury Home Brochures
Custom luxury home brochures allow us to communicate at length about your property. We can display as many pictures as it takes with plenty of space to talk about each and every highlight. We have employed an in-house graphic designer for this purpose. In addition to custom home brochures, we create garden brochures and area information brochures specific to the home as needed.
These brochures would not carry much of a marketing punch if they were simply left on your kitchen counter to display to buyers already visiting. No, we have a way to display these brochures with all of their extra information on tens of thousands of real estate websites. We won’t give away the secret here, you’ll have to ask us.
Luxury Home Marketing Summary:
We have and are ready to implement the cutting-edge marketing tools to reach a niche Portland luxury home buyer pool. We provide all of these marketing services for a luxury home on top of our already top-notch marketing program for no extra charge, for all homes with a starting price of over $500,000. These additional services are necessary for a potential home buyer to understand the depth, the true picture of any luxury property. If you don’t have a home with a starting sales price of over $500,000 but are still interested in some of these services as part of our listing package, feel free to ask. I’d love to be interviewed (in person, at your home if possible) and we can go over all of our marketing options together.