The Best Websites for Real Estate Agent Reviews
One of the best things about the Internet is the way that it allows consumers to provide feedback on the products and services they buy. Had a good experience? Your review will be glowing and drive business to that product or professional. Dissatisfied? Your review will not only prevent the next person from making the same mistake, it’ll give the company responsible a chance to make improvements.
At least, that’s how it should work. Unfortunately, at least when it comes to real estate agent reviews, that’s not always the case – as a recent article in Inman News points out. Many websites host reviews, but they’re not always sorted in a way that’s useful or relevant. The reviewers themselves probably won’t represent an unbiased sample of the agent’s clients, both because they self-select (not every client writes a review) and because websites and real estate agents themselves can cherry-pick the reviews.
That’s not to say that reading some reviews of your potential Portland real estate agent is going to hurt anything. Here’s a quick rundown of where to check for the most helpful and relevant reviews of real estate agents, and what to avoid:
Red light: Yelp. Yikes! Yelp ranks reviews by “top reviewers” closer to the top of the results for any given business on the website. That means that someone who has reviewed a dozen restaurants on Yelp will have their review appear above all the others, while a review by someone who is new to Yelp — even if they have more valuable feedback about their real estate agent than the coffee shop down the road — will appear closer to the bottom or not at all. On the other hand, the reviewer verification process does at least indicate that the reviewers are real people, but their names are not linked to the actual real estate transaction.
Yellow light: Realtor.com. The official web portal of the National Association of REALTORs provides a directory of real estate agent that is verifiable and not profit-driven. The first step to be included on the site is for the agent to be a REALTOR, meaning they are a member of the National Association of REALTORs and have received additional training and accreditation. All REALTORs have profiles on the newly created Realtor.com agent platform, and from there clients can post reviews. Right now the site is undergoing a major overhaul. It is not the easiest place to search for the best Realtor in Portland, but that should change soon (hopefully). See my profile here.
Green light: Zillow gets the green because its reviews are not only real and verified, but the platform is the easiest to navigate and reviews can be ranked and replied to for a truly interactive experience. For the potential home buyer or seller researching real estate agents in Portland, this would be the best route to go, checking along the way to ensure that the agent being reviewed is in fact a REALTOR and their reviews on other sites line up with what is being said on Zillow.
Check out my Zillow reviews, I think you’ll like what you see! As a Top 5% agent in the country, customer satisfaction is my top priority.December 22, 2014