Top 10 Real Estate Websites by Traffic – 2019 Update
If you read a real estate traffic article that still lists Yahoo Homes on it – you know that article is out of date by many, many years! (I’m looking at you Ebizmba.) Yahoo Homes is completely gone and has been for a long time. It is hard to get accurate data on the most trafficked real estate websites, but we’ve found it.
The top real estate websites have incredible power to sell homes.
According to the National Association of Realtors 95% of home buyers will use the internet to find their next home. Very few homes are sold because of open houses, print ads, yard signs, or any other marketing medium. This is why as the number one home selling agent in Portland (last few years) I pay extra on the top real estate websites for features spots or additional branding for my homes, so they are seen by buyers faster and more often. This is a giant marketing funnel, where the buyer sees the home online, then next they contact a local buyer’s agent or the seller’s agent themselves, schedule a showing and then make an offer. The more online views, the more showings, the more offers, the better the final sales price and time on market for the seller.
What is a top real estate website?
For the purposes of this article, a top real estate website is one that is used by buyers to find their next home. I’m not including HGTV or other popular rental websites in this list, only the websites that buyers use in mass to find their next home.
Top 10 Real Estate Websites by Traffic 2019
Information provided by SimilarWeb.com.
|Real Estate Website||Traffic Jan – March 2019||Average Time on Site|
|1. Zillow.com||536 million||6:55|
|2. Realtor.com||235 million||6:21|
|3. Trulia.com||147 million||5:21|
|4. Redfin.com||119 million||4:50|
|5. Homes.com||47 million||4:14|
|6. Movoto.com||23 million||4:07|
|7. Remax.com||15 million||3:26|
|8. KW.com||9 million||4:21|
|9. Century21.com||8 million||5:00|
|10. Estately.com||7 million||2:32|
Changes since the 2018 Real Estate Website Traffic Report:
- Biggest gainer goes to: Realtor.com, increased by 18 million since last year (still keeping its #2 spot).
- Biggest loser goes to: Trulia.com, losing 7 million in traffic since last year (but still keeping its #3 spot).
- Top rank climber goes to KW.com, the only site out of the 10 ten that moved up was KW.com overtaking Century21.com.
- Runner up goes to RealEstate.com with 4 million in traffic.
Commercial and Land Real Estate Websites
Commercial: Loopnet.com, with 20 million visitors, remains by far and away the number one commercial real estate site, for buyers looking to purchase multi-family homes, office, retail, and industrial spaces. We pay extra to Loopnet.com whenever we list a multi-family home for sale, and the traffic bump we get is dramatic.
Residential Land for Sale: Landwatch.com with 7 million visitors, is by far and away remains the number one land for sale website. We pay extra to Landwatch.com whenever we list a residential lot for sale and the traffic bump we get is dramatic.
Need to sell your home or property?
We’ve done the research to find out what sells a home down to a percentage point. While reaching number one in Portland and top 1% in the greater area (my teams works from Salem to Vancouver, WA) we still charge a reasonable 4.5% commission max. and pay more to market our client’s homes effectively, so they sell faster and for more.April 29, 2019