Top 10 Real Estate Websites by Traffic – 2019 Update

top real estate website by traffic

If you read a real estate traffic article that still lists Yahoo Homes on it – you know that article is out of date by many, many years! (I’m looking at you Ebizmba.) Yahoo Homes is completely gone and has been for a long time. It is hard to get accurate data on the most trafficked real estate websites, but we’ve found it.

The top real estate websites have incredible power to sell homes.

According to the National Association of Realtors 95% of home buyers will use the internet to find their next home. Very few homes are sold because of open houses, print ads, yard signs, or any other marketing medium. This is why as the number one home selling agent in Portland (last few years) I pay extra on the top real estate websites for features spots or additional branding for my homes, so they are seen by buyers faster and more often. This is a giant marketing funnel, where the buyer sees the home online, then next they contact a local buyer’s agent or the seller’s agent themselves, schedule a showing and then make an offer. The more online views, the more showings, the more offers, the better the final sales price and time on market for the seller.

What is a top real estate website?

For the purposes of this article, a top real estate website is one that is used by buyers to find their next home. I’m not including HGTV or other popular rental websites in this list, only the websites that buyers use in mass to find their next home.

Top 10 Real Estate Websites by Traffic 2019

Information provided by SimilarWeb.com.

Real Estate WebsiteTraffic Jan – March 2019Average Time on Site
1. Zillow.com536 million6:55
2. Realtor.com235 million6:21
3. Trulia.com147 million5:21
4. Redfin.com119 million4:50
5. Homes.com47 million4:14
6. Movoto.com 23 million 4:07
7. Remax.com15 million3:26
8. KW.com9 million4:21
9. Century21.com8 million5:00
10. Estately.com7 million2:32

Changes since the 2018 Real Estate Website Traffic Report:

  • Biggest gainer goes to: Realtor.com, increased by 18 million since last year (still keeping its #2 spot).
  • Biggest loser goes to: Trulia.com, losing 7 million in traffic since last year (but still keeping its #3 spot).
  • Top rank climber goes to KW.com, the only site out of the 10 ten that moved up was KW.com overtaking Century21.com.
  • Runner up goes to RealEstate.com with 4 million in traffic.

Commercial and Land Real Estate Websites

Commercial: Loopnet.com, with 20 million visitors, remains by far and away the number one commercial real estate site, for buyers looking to purchase multi-family homes, office, retail, and industrial spaces. We pay extra to Loopnet.com whenever we list a multi-family home for sale, and the traffic bump we get is dramatic.

Residential Land for Sale: Landwatch.com with 7 million visitors, is by far and away remains the number one land for sale website. We pay extra to Landwatch.com whenever we list a residential lot for sale and the traffic bump we get is dramatic.

Need to sell your home or property?

We’ve done the research to find out what sells a home down to a percentage point. While reaching number one in Portland and top 1% in the greater area (my teams works from Salem to Vancouver, WA) we still charge a reasonable 4.5% commission max. and pay more to market our client’s homes effectively, so they sell faster and for more.

April 29, 2019
AUTHOR

Stephen FitzMaurice

Stephen FitzMaurice, Realtor is a top 5% real estate agent in the U.S. and a top 1% agent in the Portland Metro. Principal Broker in Oregon, Managing Broker in Washington he has been licensed since 2003 for residential real estate sales in the Portland Metro area. Call him direct: 503-714-1111.

Pay less (4.5% commission max.) and get more with his top 1% listing team or buy your next home with his excellent top 1% buyer’s team. We work from Salem, Oregon to Vancouver, Washington and beyond. Check out our full services areas on the top menu.