Virtual Home Staging – A New Way to Sell Homes

virtual staging real estate

Last year, we wrote about the importance of home staging when trying to sell your home, what kind of ROI to expect when you hire a professional stager, and more. We’re turning our attention to virtual staging now, a newer way to sell a home that’s quickly growing in popularity. Along the way, we’ll show some real life examples of virtual staging we’ve ordered for our clients (and we always provide this service – if desired and it makes sense for the home – at no extra charge).

While there is a bit of controversy in the staging industry about the authenticity of virtual staging, it looks like the trend may be here to stay. Many believe this new way to stage a home is especially helpful for properties on the market left vacant. We agree.

Virtual staging offers both sellers and buyers a number of benefits. We’re taking a look at what those are and sharing them with you here.

What is Virtual Home Staging?

Virtual Home Staging is the process of creating interior design in a graphic editor to create realistic interior images of properties for sale.

Empty Office Photo
Virtually Staged Office Photo

Advantages of Virtual Staging

Consider the advantage of virtual staging below and see if it’s right for you.

  • It makes it easier for potential buyers to see themselves in the home. Some rooms are simply bland or boring without furniture and decor to liven up the space and show its potential use and charm.
  • It helps define usable space that might otherwise go unnoticed or be diminished by the current owner’s belongings or lack thereof. Not every homeowner is making the best possible use out of every room.
  • It can help the buyer get excited and be more likely to book a tour. Shopping for a home is overwhelming and time-consuming. When the home feels empty and cold the busy home buyer is less likely to add it to their tour.
  • It’s far less invasive to sellers than traditional staging. Bring in all new sets of furniture and décor requires time, money, and a crew of people. There is a certain amount of unavoidable liability that occurs whenever a homeowner physically stages a property.
  • It’s far more cost-effective than traditional staging. The standard cost of traditional staging can range anywhere from $2K-$5K for a single-family home with additional monthly carrying costs after that. According to, a good rule of thumb in estimating the cost of traditional staging is .75% of your home’s list price, with luxury homes being closer to 1-1.25%. (The local stages we use are more reasonable than this estimate.) Bankrate also say it’s possible to find a virtual stager who charges only $35 per room. In our experience, that’s not far off the mark, but it costs more than that when you use a true expert (don’t go cheap or it could end up looking terrible).

Disadvantages of Virtual Staging

Of course, with every advantage any new technology might offer, there can also be disadvantages. Here are a few to consider.

  • Buyers might also be turned off if they view beautiful, virtually stages photos online, then walk into an empty house. It should be made clear in the listing that the home is virtually staged. It might even be a good idea to include a few images of some of the home’s empty rooms.
  • New or novice designers can turn out poorly executed images. If it looks fake, it’s worse than if you left the home vacant. Only work with true virtual staging pros.

The Best Ways to use Virtual Staging as a Seller

If you decide to use a virtual home staging service, as we’ve said, take the time to thoroughly investigate before hiring someone. Be sure you’re both on the same page about how to present your home.

A few details to consider might include:

  • retaining your home’s wall and floor colors and textures
  • adding furnishings only to fill in empty spaces
  • adding deck and patio furniture if these spaces are empty
  • decluttering rooms of non-essential items
  • decluttering outdoor areas, like patios and decks
  • virtual staging can be used in combination with physical staging

Should You use Virtual Staging to Sell Your Home?

If you’re considering putting your home on the market, give us a call at 503-714-1111 or chat with the bot on our site. Our top 1% seller’s team will be in touch with you and help you sort out the details to get your house sold. We charge a 4% commission total, and we spend more to market our client’s homes than our competitors, so they sell faster and for more.

April 25, 2022

Stephen FitzMaurice

Stephen FitzMaurice, Realtor is a top 5% real estate agent in the U.S. A Principal Broker in Oregon, Managing Broker in Washington, he has been licensed since 2003 for residential real estate sales. Call his team in Oregon at 503-714-1111 or in Washington at 360-345-3833.

4% max to sell a home in Portland and SW Washington.
4.25% max to sell a home in Salem and Bend.
Over 2,000 homes sold.