Fact: Professional Photography Sells Portland Real Estate

professional photos portland real estate

It’s happened to all of us. We see an item in the store, something about it makes us feel great, and we buy it on the spot.

Our Portland real estate team has figured out how to capture that “love at first sight” effect to sell homes. How? Picking the right professional photography company to partner with.

Because 95% of home buyers search online for their next home (according to the National Association of Realtors), the images they see are going to make the difference between asking their buyers’ agent for a showing and clicking on to the next listing.

Here’s another fun fact: According to the Wall Street Journal, home buyers look at photos for three times as long as they spend reading the listing description! And listing descriptions can be extensive.

One of the reasons my team is in the Top 1% in Portland real estate sales is that we rely on professional photographers to ensure homes look their best — not just on the online listing, but on flyers, brochures, and any other marketing material we produce (and we produce a ton).

What do professional photographers do that your real estate agent can’t do with their smart phone? A lot.

Professional Real Estate Photographers

  1. Pay attention to light. They know what lights to turn off or on, blinds to pull up or shades to pull open. If lighting is poor, they know how to compensate with their camera, extra lighting, or in post-production edits. Professional photographers can make any room shine.
  2. Compose the picture. There’s an entire art and psychology to taking a good photograph (which is easy to forget when we take snapshots all day long of our family and pets). Real estate photographers have an extra challenge in that most homes don’t photograph well. Human subjects can be posed and even travel pictures have a bit of flexibility, but homes are tough – they’re static and often interior rooms are cube-like. There are also many little things in a house or landscape that can distract the eye and ruin a great picture of a bedroom or a backyard. Professional photographers know just where to stand (or squat, or climb!) to get the perfect shot.
  3. Bring the equipment. A simple Google image search will show you the difference between even the best, newest smartphone-captured image and one taken with a digital SLR camera with the right lens. In addition, professional real estate photographers usually bring tripods, lights, and any other equipment they might need to capture your home in the best possible way.
  4. Do the post-production. Is your real estate agent going to compose and shoot hundreds of images, then take the time to sort through for the very best? Probably not, but that’s exactly what professional real estate photographers do. Not only that, they’ll also edit the photos using the latest software, bringing colors to life and balancing light and shadow.

Selling Homes Well Takes Effort

Get the best possible real estate photos and you’ve completed one major aspect of selling a home well. My Portland seller’s team offers this service as part of our comprehensive listing package. Professional photos are one of the many factors we research and take into account in order to sell our client’s homes in a professional and highly effective way. We hope to hear from you soon!

December 8, 2017

Stephen FitzMaurice

Stephen FitzMaurice, Realtor is a top 5% real estate agent in the U.S. A Principal Broker in Oregon, Managing Broker in Washington, he has been licensed since 2003 for residential real estate sales. Call his team in Oregon at 503-714-1111 or in Washington at 360-345-3833.

4% max to sell a home in Portland and SW Washington.
4.25% max to sell a home in Salem and Bend.
Over 2,000 homes sold.