Home Staging in Portland. Does it work?
I often find people assume spending money on Portland home staging and professional photography is a waste of time and money. It is not for at least four reasons. First, the Portland market is completely online-driven these days. 94% of buyers find the home they are going to buy online. The number one reason homes sell online is good pictures. Staging sets the scene for just the right picture to peak the buyer’s interest and convince them to schedule an appointment to see the home. Second, unless the home is owned by someone with amazing artistic abilities, chances are a home staging professional is going to be able to improve the look of your home. Third, after homes are viewed online and that all important buyer’s visit happens, nothing is more important than the buyer’s emotions. A vacant home, an over-cluttered home, and a dimly lit home will all deter the buyer’s emotions. Home staging is just that, it changes the building to make it feel like a home. Lastly, the statistics prove that staging works. This is a 2010 report from RESA, known as Real Estate Staging Association: