Selling Luxury Real Estate

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5 Secrets to Selling Luxury Homes

May 2, 2022

Every home deserves professional photography and 3D home tours (a new standard). Most every home would also benefit from a floor plan PDF. Some homes may also need drone photos if they have a wonderful view or if the home is on a large lot. Some homes may need physical staging or virtual staging. Others will simply require interior design consultation (work with the décor already in the home) by myself or one of our professional partners. Closing on over 2,000 local home sales has taught me as much. Secret #1 to Selling Luxury Homes: Nail the Basics Here’s the basic list of what you should expect selling any home: Professional Photography 3D Home Tour Floor plan (some homes) Staging...


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10 Tips to Selling a Luxury Home in Portland 2018

May 14, 2018

Top-of-the-line appliances, thirty foot high ceilings, a mother-in-law apartment, two acres of landscaping — if this sounds like your home, consider these tips before you put it on the Portland real estate market. Price it right. Selling a luxury home is different than selling a typical 3 bedroom, 2 bath home in Portland. Sellers often get stuck on naming their price because there is no clear formula for doing so. Comparable homes are few and far in between because luxury homes tend to stand out from all the others. The stakes are high — price it too high, and the home will languish on the market. Price it too low and you risk losing tens of thousands in equity.The solution...


Portland Luxury Home

Portland Luxury Home Market 2016

April 21, 2016

Here’s a simple fact: Owning a home is a luxury. No rent, no landlord, and the freedom to truly make it your nest. But what are we talking about when we talk about “luxury homes”? What we real estate agents consider the “luxury” category for Portland, Oregon is any home priced in the range upwards of one million dollars. While that might be a small group of listings (160 at last count of the MLS), luxury home buyers and sellers need to be just as diligent, persistent and attentive as anyone else when home shopping or putting their home on the market. In my experience as a Portland real estate agent, I’ve learned that this niche market definitely has its own...


portland luxury home

How to Properly Advertise a Luxury Home in Portland

September 4, 2015

I’m shocked and dismayed when I see most luxury homes for sale in the Portland area. There are so many tools that could be used to help these gorgeous homes sell, and so often, few if any are used. Most home buyers will not visit a home unless they are attracted by the online advertisement. Our local RMLS is a great tool, but there are so many other online tools that are necessary – essential to marketing a luxury property online! 1. Use professional photography. This should be a no-brainer, and thankfully at least 50% of the luxury homes I see for sale are now using professionals. If you have a luxury home (really any home) in Portland you should...


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When to Use a Drone Video to Sell a Luxury Home

June 12, 2015

Aerial drone videos are a relatively new but powerful marketing tool that can help you sell the right luxury home. Here are two main reasons to use a drone video to help sell your home: 1. If you have an amazing view (like the video below) pictures cannot capture the value of a majestic view. 2. If you have acres of land and a lot of the value is in the property itself, pictures cannot convey the vastness of what you are selling, but a drone video in a short video can. If you don’t have a lot of land or an amazing view, a drone video is pointless. A great professional photo of the exterior of your home is...